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Brand Strategy & Production
Based in
External Brand Strategist.
· BRAND · POSITIONING · NARRATIVE · EDITORIAL DIRECTION · PRODUCT · CONTENT · MARKETING ·
20 years telling stories for brands.
10 years building a real product brand.
I help businesses align their product, service, brand, narrative and marketing, turning scattered vision into a clearer, more desirable offer that moves people to act and becomes impossible to ignore.
I work through strategic diagnostics, strategy sprints, complete roadmaps or targeted advisory support; depending on the level of clarity you need.
Clients
__ over the years, among many others.
BEFORE YOU INVEST
You may be wondering if…
my business really needs to be everywhere?
is my message actually clear?
am I selling a product, a service… or a brand?
is my marketing moving in the right direction?
is my customer experience consistent?
I’m launching something… but where do I start?
is my product the problem, or is it just poorly positioned?
could I sell more… by doing less?
TL ; DR
Everything you need to know, in ten seconds.
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I align your offer. Product, service, brand, narrative, content, website, marketing and customer experience.
I clarify your positioning. So the right clients quickly understand why they should choose you.
I turn your vision into direction. Stronger messages, a clearer editorial line and more coherent execution.
I connect the key decisions. What to say, how to say it, what to produce, where to invest and what to stop doing.
I make your offer harder to ignore. Clearer, more desirable and easier to deploy.
I adapt to your reality and needs. A few hours a week, a targeted mandate, a quick diagnostic or a strategic sprint can be enough to sort things out, identify the right levers and leave with a clear plan of action.
THE AREAS I ANALYZE
We start with what you sell. Then we align the rest.
Concretely, we analyze your product or service, your goals, your challenges, your opportunities and the resources already in place.
My role goes beyond content;
I also analyze your offer, positioning, pricing, margins, customer segments, sales channels and growth opportunities that could be better leveraged.
Offer
We analyze what you sell, how you sell it and where the best opportunities are to make your offer clearer, more profitable and harder to compare.
offer · business model · pricing · margins · commercial opportunities · product/service · customer experience
Every intervention is modular. The goal is not to start over, but to make sure every decision supports the offer: what you sell, how you present it, who you speak to and how you deploy it.
THE PLAN OF ACTION
A clear plan to move from analysis to action.
These steps are not necessarily linear. Depending on your needs, the intervention can cover the full process or focus on one specific area.
01
Know what to clarify, which messages to prioritize, what to produce, where to invest and what to stop doing.
Clear direction.
02
A reference document that connects the product, service, brand, content, marketing and customer experience into one ecosystem. It can be shared with your teams, departments and external partners so every decision starts from the same direction.
A strategic roadmap.
03
A strategic read of your commercial, narrative, product and marketing angles to identify what could create more value based on your reality.
Identified opportunities.
04
We identify the areas that need to be strengthened, then I step in at the right level: with your teams, as punctual support, over several months or by directing you toward the right partners. After the roadmap, I can also remain available on call at key milestones to help you adjust, expand or realign the direction as the project evolves.
Targeted support.
MY FIELD EXPERIENCE
Advertising, content, web and B2C product brands.
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I’ve spent more than 20 years working with agencies, brands and creative teams to turn ideas into campaigns, content and clear messages. I’ve also built a real product brand, with everything that comes with it: offer, pricing, margins, production, sales, content and customer experience.
This dual perspective helps me identify what needs to be strengthened, align business decisions with creative execution and mobilize the right internal or external resources to move from strategy to execution. The goal: every partner, department or supplier moving in the same direction.
From idea
to execution.
__since 2006
FEEL FREE MEDIA, has been creating, directing and producing photo, video, film and commercial content for over 20 years.
Depending on your needs, I can support or produce photo, video, commercial or editorial content so the execution stays aligned with the strategic direction.
Premium network.
A creative network capable of delivering at the level of national brands.
Commercial
Production and content.
For mandates that require more reach, I can mobilize creative partners, agencies, producers, copywriters, photographers, editors and specialists I’ve worked with on high-level campaigns. I can step in directly, work with your teams or structure an external team adapted to the mandate.
WHO IT’S FOR / HOW IT WORKS
For businesses with a real offer to better structure, position and deploy.
Relevant if you have:
a product, service or offer that needs to be clarified, repositioned, launched or better deployed.
Possible formats:
strategic diagnostic, roadmap sprint, targeted mandate, punctual support or optional production / deployment. A first sprint may be enough. And if the next steps require adjustments, I can stay available at key milestones.
Before launching, producing or investing, let’s talk direction.
DIAGNOSTIC · SPRINT · ROADMAP
Clarify before you execute
For solopreneurs & small teams.
STRATEGY SPRINT
Are you a solopreneur, independent entrepreneur or leading a very small team? You may not need months of support, but you might feel that your offer, content, website or overall direction could be better structured.
A one-day strategy sprint helps us go through your reality, sort things out, identify what’s blocking you, clarify priorities and build a simple plan of action for what comes next.
About me
BEFORE STRATEGY, THERE IS ALWAYS A HUMAN RELATIONSHIP.
Director, strategist, entrepreneur, author and endurance athlete.
I’m Marc-Antoine L. Frenette [MALF], a multidisciplinary creator based in Québec. Since 2006, I’ve worked in advertising as a director, photographer and producer. I’ve spent more than 20 years turning ideas into messages, images, campaigns and stories designed to capture attention.
But my path has never been limited to advertising. I’ve always needed to build: stories, brands, products and projects. I launched a clothing company, wrote and directed a feature film, co-founded BRAVE Vision, developed an independent eyewear brand, and more recently created RESET, a personal project and book about returning to yourself, presence and reconstruction.
These experiences taught me that a good idea, a beautiful product or a strong image are not enough on their own. For a project to truly move forward, the offer, product, message, content, customer experience and business decisions need to work together.
This is where I now operate: at the intersection of vision, product, brand, narrative and the decisions that help move things forward with more clarity, coherence and accuracy.
