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Brand Strategy & Production
Based in
Living narrative partner.
Does Red Bull really sell an energy drink?
Red Bull sells adrenaline, freedom, achievement, human limits and the stories behind them.
The can is the product.
The story is the brand.
THIS IS EXACTLY WHAT I DO.
TURN A REAL ADVENTURE INTO A BRAND STORY.
HUMAN STORIES WORTH TELLING.
I help brands turn what they sell into what people feel.
Patagonia doesn’t sell jackets.
Nike doesn’t sell shoes.
GoPro doesn’t sell cameras.
Liquid Death doesn’t sell water.
Harley-Davidson doesn’t sell motorcycles.
I TELL THE STORY
Behind the camera.
I turn real adventures into brand stories.
IMAGES FROM A DOCUMENTARY ADVENTURE FOR DEXCOM: CYCLING ACROSS CANADA IN 16 DAYS.
I can follow a story that already exists.
OR, I LIVE THE STORY
By representing your brand through my content, my stories and my community.
A HUMAN FACE THAT HUMANIZES YOUR BRAND.
SEEN AND HEARD ON PODCASTS
Become the presence that brings your story to life.
Build lasting influence around your vision.
THE PROBLEM
Many brands publish.
Few build a world.
People scroll past content.
But they don’t always understand why they should follow, believe, participate or come back. The brand becomes visible, but not necessarily memorable.
TL ; DR
Everything you need to know, in ten seconds.
Behind the camera. I turn real adventures into brand stories.
In front of the camera. I can also become the human voice of your message.
Stories I can embody. Entrepreneurship, fatherhood, running, life as an endurance athlete, ultramarathons, slow living — author of RESET, mental health, personal growth, self-worth, brand strategy, healthy living and finding your way back to yourself.
A ready-to-create environment. Nature, lakes, seasons, roads, forests, a home studio, photography and video; a living space built for creating human, visual content quickly.
20 years of visual storytelling. Advertising, documentary, content, photography, directing and editing.
10 years building a brand. I understand brands as both a creator and an operator. BRAVE Vision
Very little management. Strategy, writing, filming, photography, editing, creative direction, publishing and product thinking can all move forward with one person.
A complete vision. I strategize, write, film, edit and deliver.
Built for the field. Adventure, endurance, unpredictability, fatigue and extreme conditions.
More than deliverables. I bring observations, listen, test, connect and help refine the narrative as we go.
A clear direction. Narrative, universe, editorial, content, presence and community.
Content is not a post. It is a presence.
EXPLORE THE SERVICES:
A brand grows when people feel part of something.
I connect the vision, the product, the founder, the community and the content into one story that keeps moving.
I work with brands as a Living Narrative Partner.
Premium network.
A creative network capable of delivering at the level of national brands.
I HELP
BRANDS THAT WANT TO BECOME MORE THAN A PRODUCT.
BRANDS THAT WANT TO BUILD A COMMUNITY.
BRANDS THAT WANT TO DOCUMENT A VISION.
BRANDS THAT WANT TO CREATE A SENSE OF BELONGING.
BRANDS THAT WANT TO BE FOLLOWED, NOT JUST BOUGHT.
CLARIFY.
The message, the tone, the direction, the story.
CREATE.
Ideas, formats, series, campaigns and moments.
STRUCTURE.
A coherent world around the product and the community.
EMBODY.
The vision, the founder, the lifestyle or the human message behind the brand.
ACTIVATE.
Content, rituals, collaborations and a presence that grows over time.
SUPPORT.
Through a sprint, a focused engagement or as a long-term narrative partner.
BRING TO LIFE.
A clearer, more human, more memorable brand.
Need a more traditional production?
Advertising, corporate video, photography, branded content, directing and editing.
VIEW MY PRODUCTION SERVICES
VIDEOS THAT TURN IDEAS INTO EMOTION.
COMMERCIAL · BRAND · DOCUMENTARY · CONTENT
Here is a selection of commercials, music videos, corporate videos, web series and branded content created over the years. With more than 20 years of experience in visual storytelling, Feel Free Media has explored a wide range of formats, from web content to feature film.
Production house.
Since 2006, Feel Free Media has helped brands, agencies and businesses create photo and video content. From directing and production to editing and creative direction, every project is built to tell an idea clearly, support the brand and deliver content with a commercial-level finish.
Clients
__ over the years, among many others.
Create with direction.
Producing content should never be only about making beautiful images. After more than 20 years in advertising and 10 years building a real product brand, I understand what surrounds every production: the offer, the product, the positioning, the message, the target customer, the website, the sales channels and the final customer experience.
That perspective allows me to create, or direct the creation, with more precision. The goal is not just to produce content, but to deliver images, videos and messages that stay aligned with what the brand sells, what it needs to say and what it needs to move forward.